On Wednesday, January 10, 2024, Serwaa Amihere, a distinguished broadcast journalist, was honoured to serve as an ambassador for Bonwire Kente.
This happened during the Bonwire Kente Museum’s official commissioning in the Ashanti Region’s Ejisu Municipality by Hajia Samira Bawumia, the Second Lady.
This programme is a component of the government’s commitment to boost travel within the nation.
Leading the effort to promote Asante Kente will aid in drawing foreign visitors to the nation, especially to Bonwire and its surroundings. This is Serwaa’s ambassadorial mission.
Since Kente has been one of Ghana’s most valuable and well-known cultural exports over the past few decades, Serwaa’s ambassadorial job has been to leverage Kente’s global notoriety to increase the attention that Ghana receives from the world community for this exquisite fabric.
It is anticipated that the appointment of this ambassador will also contribute to an increase in domestic or local travel.
As a proud resident of Sewua in the Ashanti Region, Serwaa Amihere thanked the Second Lady and everyone in attendance for the honour and chance to represent Bonwire Kente. She also vowed to succeed in her new position.
The Ghana Tourism Authority organised the event, which also marked the beginning of an annual Kente festival at Bonwire. Serwaa Amihere, the Kente Ambassador, will undoubtedly serve as the event’s face and main influencer.
The Chief Executive Officer of the Ghana Tourism Authority, Mr. Akwasi Agyemang, the Deputy Minister for Tourism, Creative Arts and Culture, Hon. Mark Okraku Mantey, the Ashanti Regional Minister, the Paramount Queen mothers of the Asante kingdom, the Sewua Queenmother, other sub-queen mothers from the region, Afua Asantewaa of the Guinness World Record (GWR) sing-thon fame, and other high-profile individuals including government functionaries, were present at this significant ceremony.