Artist Don’t Do Highlife Music Because Streaming Services Do Not Offer a Genre For Hip Life Music – Okyeame Kwame


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Rapper and well-known hiplife singer from Ghana, Okyeame Kwame, has disclosed that young musicians avoid hiplife music since it is not available on streaming services.

He claimed that selling CDs was all they needed to do to promote themselves and earn money back in the day, before the advent of streaming services. These days, marketing and music are all about money. “The days of selling CDs to promote our music and earn money are long gone,” he remarked.

The rap doctor disclosed that the majority of streaming services feature genres including hip hop, Afrobeat, neo soul, soul, alternative music, African music, and experimental. This was stated in an interview on XZONE on TV XYZ. It does, however, make it challenging to market a genre that isn’t included in their music category on streaming services.

The rap doctor revealed that hip hop, afrobeat, neo soul, soul, alternative music, African music, and experimental music are among the genres that are available on most streaming sites. This was said during an XZONE on TV XYZ interview. It does, however, make it more difficult to promote a genre on streaming services that isn’t covered by their music categorization.

Hiplife pioneers ought to have established a comparable platform for Ghanaian music, Okyeame Kwame said to host Afia Owusu, since this would have encouraged upcoming musicians to explore this genre.

Since these streaming platforms were made by humans, and since we are innovators, we ought to have developed a comparable one. He stressed that the younger generation would have been interested in our genres if we had done the same with all Ghanaian genres. However, the white guy will use his creations to promote his own.