Ghana’s leading non-alcoholic malt beverage brand – Malta Guinness, is delighted to announce the signing of renowned music superstar Sarkodie as an influencer.
Sarkodie and other celebrities will feature in a campaign that will run on social media platforms for a period of four months, that seeks to reach the 18- 24 demography.
The campaign christened “Enjoy a World of Goodness” is expected to inspire and motivate audiences to feel and be their best, be positive and have hope about themselves and their world.
Rooted in the brand’s philosophy of creating a can-do attitude in its consumers, the Enjoy a World of Good campaign kicks-off September 2020 and will be brought to life through a series of experiential activations and pop-cultural immersions lead by Sarkodie and other celebrities.
Joining Sarkodie to represent the Malta Guinness brand for the campaign period are renowned actress and radio personality Naa Ashorkor Doku Mensah, sensational alternative music act Sister Derby, YOLO actor Aaron Adatsi, celebrity TV presenter Regina Van- Helvert and medical practitioner and show host Dr Vanessa Mensah-Karbo.